Huawei Mobile Phone more and more attention in the rapidly changing trends Huawei phones will adhere to what the strategy? Gradually diluted profit Huawei smartphone market and how to achieve incremental income? May usher in the era of Huawei 4G industry reshuffle again what new dream it? For these problems, Faroese week regional vice president of Huawei's Chinese Ministry of consumer business in an interview with C114 interview with the interpretation for us.

Data show that the first half of 2014, Huawei's consumer business phone, MBB and home terminal shipments totaled 64.21 million units, of which smart phone shipments 34.27 million units, up 62%. From sales in the Container Loading Inspection, the Huawei consumer business CEO, chairman Yu Chengdong hope Huawei Terminal proposed at the beginning of this year, Huawei's smartphone shipments can be more than 80 million units of the target achieved very promising.

Further enhance the benefit from P7, Huawei Honor 6 4G flagship phone, such as selling, as well as the brand's global influence Huawei Huawei consumer business in the first half to achieve a strong, sustainable growth. Especially through advertising, sports sponsorship, product launches, promotions and online retail store building and a series of brand and marketing activities, 2013 Huawei terminal brand global visibility reached 52%, an increase of 110%. This year, Huawei's terminal wants to brand awareness, reputation increased to about 82%.

Especially in expanding high-end high-end market, Huawei launched the HUAWEI Ascend P7, Mate 7 and other flagship product, the price of which P7 Sapphire version is to reach a record 4,688 yuan. The sapphire screen itself is a very complex technology, high-end mobile phone manufacturers are more optimistic about the direction of the current, previous rumors had been Apple's iPhone will use the sapphire screen, but then Apple does not use.

Overseas Huawei Ascend Mate7 standard edition 499 euros (about 3958 yuan), high version 599 euros (about 4751 yuan); domestic Mate 7 Standard Edition 2999 ??yuan, 3699 yuan high version. Turning Mate 7 in foreign and domestic price of a big difference, Faroese week said, "China does not have a great business is a local market is not ready, you can become a global leader in enterprise, Huawei cell phone adhere to the view that first of all, from a business strategy perspective, the Chinese mobile phone market large scale, many players are in the global mobile phone market competition, so Huawei's mobile phone market, China will certainly be good; Second, after all, is a Chinese company Huawei we also hope that Chinese consumers can be lower than the foreign market at a reasonable price priority to experience Huawei Mate7 other outstanding products to experience the thrills and surprises everyone.

In the 4G era, Huawei proposed to become a leader in 4G LTE Mobile Phone intelligent terminal to achieve corners 4G era of overtaking. Currently, Huawei is able to provide a small number of devices from the network to the terminal, the chip-end solution vendors simultaneously, which is Huawei's unique advantages, which will help Huawei to provide consumers with better 4G terminal products. I believe in the future of 4G corner overtaking, Huawei in terms of end-powerful 4G technology accumulation is very important advantage.

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